Saturday, 28 July 2012

Australia's obesity epidemic linked to the cunning ways of 1970s year 5 students

Years ago (somewhere between the advent of mobile phones and the demise of the horse and cart) Governments of the day decided to improve the health of West Australian primary school children. Consequently around 10am every school day we’d be presented with a tiny glass bottle of milk, at least I think it was every day. However while politicians patted each other on the back (it was before hi-fives), they were blissfully unaware of the cunning that is … a class of year 5’s.

© The Ponder Room

Having sat outside the classroom in a crate under the Australian sun for two hours, the little glass bottles would arrive warm to the touch. Thankfully only a few had curdled.

Gleefully we’d set about devising new ways to remove the silver foil tops. The less creative kids simply pressed a thumb down hard on top and be rewarded with a pleasing pop and slightly wet appendage. However some of the tops were more stubborn. They saw us fossicking for something sharp … a metal ruler perhaps.

Once we’d slit them opened we’d scoop out the best bit, the cream on top, not forgetting to lick off any left on the underside of the lid being mindful not to cut your tongue on the razor sharp edge. Yes they were dangerous times back then. If the metal rulers, protractors and a myriad of other potentially lethal weapons weren’t bad enough, a sharp foil cut really killed on your tongue. Still we soon learnt how to master the move so as to maximise the tongue to cream ratio. Next came the piece de resistance, so simple in its execution it makes you wonder how we got away with it for so many years ...

The Government officials knew they’d be fighting an uphill battled expecting tiny tots, to down bottles of sun warmed milk. No doubt a committee was formed ...although maybe not, maybe back then it was simple a case of George walking into Brian's office declaring…

‘Let them have Quik’,

‘Good idea Brian I’ll tell Marge and we’ll fire up the xerox machine.’

So it was that in classrooms across the state we were allowed to place a teaspoon of Quik powder into our milk. What’s more there were two choices … strawberry or chocolate, mmm.

What they didn’t realise however was that unchecked the milk monitors of the day would often ‘slip’ with the amount of Quik put in. On many occasions my little milk bottle arrived so dark it resembled soya sauce, or it would have if I’d have seen a soya sauce bottle, which was highly unlikely as Asian saunces hadn't made their way into the average Australian kitchen at that time.

Years later I now ponder:
  1. Whether as a primary school student I was unknowingly learning the valuable life lesson of ... taking what officials think we need and turning it into what we really want.
  2. Perhaps Australia’s obesity problems can all be traced back to the cunning ways of unsupervised milk monitors.

Wednesday, 25 July 2012

Wisdom comes with age ... maybe (I am Eleven by Geneviene Bailey)

Wisdom comes with age or so they say, but as I left the movie, I am Eleven, I pondered whether this saying needs a bit of re-gigging.

I am Eleven is the first feature film by Melbourne's Genevieve Bailey and her partner Henrik Nordstrom. Genevieve travelled to 15 countries talking to eleven year olds, an age described by one of  her interviewees as a time when they are ‘no longer children, not quite adults’. It was comments like this one from Jack that had me pondering the wisdom of eleven year olds.

Monday, 23 July 2012

The truth about soft top cars

Prior to getting my drivers licence I dreamt of owning a sports car, usually a red or green MG, maybe you did too. Being female any notions of mechanical unreliability just didn’t compute … style was the thing.

thanks to wok
It was either going to be an MG or a FIAT bambino, the later drawing even more tutting from those intimate with oily rags and dipsticks (the nonhuman kind). Instead I ended up with a domino of second-hand cars that can best be described as having minimal style, loads of personality, but sadly no soft top. Many years on the time was right … finally.
 

Saturday, 21 July 2012

Superman on Ice (Fremantle Winter Festival)

And I guess the final word should go to Superman ... fly Superman fly!!!
I hope this rink comes back again next winter.


© The Ponder Room


© The Ponder Room


Friday, 20 July 2012

Market Segmentation on Ice #3 (Fremantle Winter Festival)

While at the 2012 Fremantle Winter Festival I also pondered how much people changed when they stepped on the ice. The ice really leveled things out, and it was wonderful to see everyone laughing together and helping each other up, despite all their differences and some initial concerns at times.

As an example the atmosphere changed when the big cool dude appeared ...



© The Ponder Room

... along with his mate the I look pretty cool ... as long as I just stand here ... but seriously can someone give me a push to the rail please

© The Ponder Room


until ...


© The Ponder Room

  
then everything returned to normal.

Thursday, 19 July 2012

Market Segmentation on Ice #2 (Fremantle Winter Festival)

Next came ...

The you're never too young or too little especially when mum is just infront of you

© The Ponder Room

Tuesday, 17 July 2012

Market Segmentation on Ice (Fremantle Winter Festival)

In marketing and consumer psychology we’re often asked to segment markets for clients. A recent trip to the 2012 Winter Festival in Fremantle had me pondering some rarely seen segments, but first I should explain why I went there.

When I was little I’d daydream about skating around a massive tree-lined outdoor ice rink … set in New York usually. I’d be dressed in a cool Audrey Hepburn-esk outfit, cute hat, gloves, scarf joyfully flapping in my wake. I’d spend hours skimming along the surface, weaving poetically amongst a myriad of stylish hipsters. Then came high school skating lessons at the Premier Ice Rink, and reality hit me harder than the ice that had a hypnotic effect on my bottom. Years on, with memories faded, you can imagine my excitement when I heard that the Fremantle Winter Festival would include an outdoor rink woohoo!

© The Ponder Room

Arriving at the rink I pondered many things but mostly the heart-warming gumbo of ages and cultures skating before me. Soon my marketing brain was pondering the market segments before me. There were too many to fit in one post, but to start with …

Saturday, 14 July 2012

Twenty shades of Gaga (Born This Way Ball)

There are some things you expect at a Lady Gaga concert and then there’s …

Late Sunday afternoon a friend who knows my predilection for people watching, suggested I make my way to the Burswood Dome. Duly noted I arrived just in time to watch the last of Gaga’s ‘little monsters’ arrive. Most had already made their way inside and out of the 4 degree cold night air.

Sadly my late arrival meant I had at best an entre of voyeurism, rather than a full course. Unsatisfied it stands to reason that I was soon buying a ticket to the concert and making my way inside.

Thursday, 12 July 2012

Beachside House for sale ... free milk

Things I know …. (1) The global housing market has been down of late  (2) Way out West in W.A. our isolation means we often do things differently and don’t conform to normal conventions   (3) Our creative industry is rapidly gaining international recognition. Still seeing this house for sale in the prime beachside location of Cottesloe left me pondering …  


© The Ponder Room
 
© The Ponder Room

  1. Is this the beginning of some new fangle dangled real estate marketing strategy?
  2. Don’t they realise they’re limiting their potential market, I mean clearly anyone who’s lactose intolerant won’t apply?
  3. Similarly vegans.
  4. Perhaps it's a case of Hobby Farming gone to extremes.
  5. Or maybe the designs seen at Home Sweet Home weren't that extreme after all Home Sweet Home chaos 
  6. How long will it be before the RSPCA puts a stop to this strategy?
  7. But mostly I'd love to know if the buyers insist on having the cow thrown in ...gently ofcourse.
Note: Just incase anyone with tired eyes is thinking of calling the RSPCA ...it's not a real cow.

Monday, 9 July 2012

The King Is Dead Q&A with Rolf de Heer

Before showing The King is Dead at Cinema Paradiso, director Rolf de Heer (Ten Canoes, The Tracker) was asked to explain the movies genre. He declined saying he’d prefer people watched it first . Afterwards however he happily talked about how it came to be, the production time, locations, budget and his creative process, which has been acknowledged as very different to others. 


© Pinnacle Films

The King Is Dead sat on the shelf for three years and it wasn’t until Rolf knew he was moving house that he acknowledged it had to be written before the move.

In terms of production time, Rolf started thinking about The King at end of 2010. The money was raised in March 2011 and they shot for seven weeks in Adelaide using just two locations.

© Pinnacle Films

Surprisingly these locations were his own home, plus those of his neighbours George and Sam on either side. That way he didn’t have to look for three houses in a row. This, he explained, made for “a very compact, efficient shoot”. It also allowed for the low budget … $1.5 million.



© The Ponder Room
In terms of budget Rolf said he prefers the relaxed atmosphere of low budget movies, saying there’s a “waste of money on big budget films, they are less forgiving on the movie crew, and it’s harder to move a large crew around.”

He was quick to point out that his creative approach includes only cards, pencils and a rubber.

“I place the cards around the wall and it evolves on the wall. Then you can find connections that you didn’t know were there … you can see where the phrase used by a little girl can be slotted in to get maximum impact.”

He starts by asking a lot of questions and suggests that writers “just keep asking what happens next and what if?”

“A lot of the writing is based around the pranks, but it didn’t go the way I thought it would, it evolved.” .......

He drew from past experiences such as watching a group of Maoris entering a neighbour’s house with baseball bats. Worried, he thought he should call the police until he heard laughter coming from the house, and realised they were just mates.

He also drew on middle class Australia’s fascination with other classes, and how they are really from the same coin. For example in The King the couple are often seen drink red wine while their neighbours indulge in beer and other substances.

When asked about script changes Rolf explained that “this was the first film since Bad Boy where there was a script in place when it was financed. Other films were just an idea or outline at that stage.” He added that when people make suggestions they “need to understand that a script is well structured, if you change one thing you bring down the house of cards.”

© Pinnacle Films

When it came time to add the music to the film he said it was hard to work out where it would go, as the cut worked well without it. In the end they opted for live Swing musicians not electronic, and as a result the music makes the movie not as dark or sinister.

The King Is Dead is an Australian comedy with some very dark overtones and great twists, well worth a look.

The King Is Dead in cinemas July 12th Pinnacle Films.
Rated: MA 15+
Cast: Dan Wyllie, Bojana Novakovic, Gary Waddell, Luke Ford
Earlier post: Love Thy Neighbour



 

Saturday, 7 July 2012

Going Gaga at North Cottesloe Beach

This afternoon I was relaxing on the balcony at the Blue Duck Café  link watching the day end with its usual sunset sizzle. While I wrote, the loved-up couple on the next table were becoming more and more obsessed with something out to sea, no mean feat considering their earlier obsession with each other.


Thanks to Blue Duck Cafe

Finally giving in I looked up to see the Channel 7 television helicopter circling around and around the same spot.

My fellow balcony buddies soon joined forces to speculate what it might be tracking, the general consensus ... a shark.

Feeling a little mischievous, I casually suggested it might be a Lady Gaga sighting, my tongue firmly in my cheek, or so I thought ...


© The Ponder Room
Returning to my writing I was unaware of the Chinese whisper permeating through the cafe.

After a while, reaching another impasse in my writing, I looked up and saw a growing throng of people  coming onto the balcony to join in the Lady Gaga spotting!

I on the other hand, was ignoring the helicopter, instead pondering the capacity of the balcony. The saying loose lips sinks ships reverberated in my head and soon had me pondering whether they might also obliterate balconies.

To everyone going to the concert tonight I really hope it wasn't her swimming at North Cott, especially not in a meat inspired bikini.

Friday, 6 July 2012

Love thy neighbour or ... (The King Is Dead by Rolf de Heer)

Last night I went to see The King is Dead by Rolf de Heer, he of Bad Boy Bubby and Ten Canoes fame, hmmm. Ensconced in the back row I watched as the rest of the audience ventured in. The mood was clearly one of trepidation as people flocked to the aisle seats claiming them, ‘incase I have to leave’. Hearing this I pondered what I was in for, and whether there'd be anyone left for the exclusive Q & A session with Rolf after the movie.

As the movie started the audience stilled ...




Tuesday, 3 July 2012

Sometimes one shade of grey is enough


In summer I reassured myself it was too hot, and winter had me pretending to lament the fact it was too wet. Sadly though todays beautifully sunny conditions meant there was no excuse. Hours spent watching The Block, and the global success of a certain book by E.L. James, had me pondering whether grey is indeed the new black. If so then the wall bordering the front of my property is definitely on trend, woohoo. However there comes a point when the ‘distressed’ look can no longer be passed off as a décor choice, it’s just ... embarrassing and needs to be repainted.

Retrieving the discarded paint tin I was pleased to see it contained more than enough liquid to complete the task. At least I didn’t have to spend hours trying to match various shades of … midnight grey, iceberg grey, ‘half sucked liquorice grey, or ‘my sanity will cease to exist if I have to compare another shade of grey’ ... grey. With a new brush and my ipod in situ it began well.

thankfully my wall isn't this big. thanks to Eole
Several hours later however I was well and truly over it, and my mind started to ponder an easier way. The winning idea was:

Step 1: Replace the brush with a roller and attach said roller to a long handle;
Step 2: Dress head to toe in an extra-large black rubbish bin liner;
Step 3: Adopt a warrior stance, roller at the ready, cap pointing forwards not backwards;
Step 4: Convince a friend to stand on a ladder behind the wall with the paint can at the ready;
Step 5: Signal him or her to start pouring the paint down the wall while moving to the right;
Step 6: Frantically roller up and down while moving to the right catching the flow and smoothing it out as best possible.

After a few more hours I pondered …
  1. I guess this is why the female partners tend not to do the painting on The Block?
  2. Is this how Picasso started his ‘drippy paint’ period? Was he just over painting all the detail?
One thing’s for sure. As I look down at my paint spattered hands I won’t be racing out to buy a copy of Fifty Shades of Grey for at least six months.

Sunday, 1 July 2012

Interested in house sitting a Caribbean Island? (Reasons not to jump #2)

If you read the post Reasons Not To Jump #1, and marvelled at the extraordinary trajectory of Ian Ushers life after standing on a freeway overpass pondering life, then you might like to read the latest instalment. Or take up his offer of house sitting on his Caribbean Island ... that's right HIS Caribbean Island.

Thanks to Ian Usher

In March 2011 Ian and his partner Moe travelled to Panama, specifically the area surrounding Bocas, where he 'put in a ridiculous offer’ on a small Caribbean island.
After just two months Ian found himself the owner of 2.2 acres … his own Caribbean Island.

By August he’d begun clearing the land and purchased a boat to transport goods.
But then ...