Market Segmentation on Ice (Fremantle Winter Festival)
In marketing and consumer psychology we’re often asked to segment markets for clients. A recent trip to the 2012 Winter Festival in Fremantle had me pondering some rarely seen segments,…
Browsing: Pondering Life
Beachside House for sale … free milk
Things I know …. (1) The global housing market has been down of late (2) Way out West in W.A. our isolation means we often do things differently and don’t conform to normal…
Going Gaga at North Cottesloe Beach
This afternoon I was relaxing on the balcony at the Blue Duck Café link watching the day end with its usual sunset sizzle. While I wrote, the loved-up couple on the…
Sometimes one shade of grey is enough
In summer I reassured myself it was too hot, and winter had me pretending to lament the fact it was too wet. Sadly though todays beautifully sunny conditions meant there…
Interested in house sitting a Caribbean Island? (Reasons not to jump #2)
If you read the post Reasons Not To Jump #1, and marvelled at the extraordinary trajectory of Ian Ushers life after standing on a freeway overpass pondering life, then you might like…
Reasons not to jump #1 (Ian Usher)
Hopefully you can’t imagine standing on a freeway overpass and jumping, or know someone who might. Just in case following is an example of how you never know what’s around…
Meditating through birth
Imagine sitting in your chair, arms by your side, eyes closed, breathing deeply. Suddenly you’re thrown back, legs roughly thrust into the air … the birth has begun … your…
Two degrees of football improved by mum stealth
The prospect of going to a night football match in 2 degrees left me a tad cold ….groan, sorry. However I’d forgotten my secret weapon …. mum power. Our party…
Me Time Sale at The Inspiration Factory
Quick note to let you know The Inspiraton Factory in Subiaco is having a half price sale today, Sunday 24th June. So if you’re after a cheap copy of Me…
Meditation Directions
Yes I’m still fashioning my meditation dream. Recently my at home DIY attempts have proved a tad challenging, as life once more takes a frantic run towards June 30. There’s…
The Cavalries Coming
With a tornado hitting nearby suburbs and a once in a decade storm raging outside, what better place to be than snuggled up under the blankets, or so I thought…
Picasso, by george she’s got it! (New York MoMA at AGWA, Film Festival)
I’ve never been to an Art Gallery Film Festival before but hey, if I can watch a film on a rooftop why not in a gallery foyer. This week I…
Signs an artist has made it (New York MoMa at AGWA: Film Festival)
The other night I went to the Art Gallery WA for a sneak peek of the Picasso to Warhol: Fourteen Modern Masters, Film Festival. The first movie put on by the…
Revealing Marketing: judging a mug by its cover
For some unknown reason I’ve always had a passion for packaging. When friends were stocking up on shoes I’d swoon over an usually packaged kitchen gadget, often giving the unopened box…
Hand, Sand & Soul (Sand Art by Ilana Yahav)
One of the aims of The Ponder Room is to profile inspirational people who enhance our world. On that note it’s great to see both James Foley and Lincoln Fenner…
A momentary peek into the celebrity lifestyle
The other night I went out with three female friends to celebrate their birthdays. While I anticipated an evening of lashings of fluid, exquisite food and infinite chatter, I hadn’t…
When residents design the city Part 6: Chaos
Meanwhile back at the Home Sweet Home charity design project things were getting more and more complicated …The animals had taken to grazing on the roof of the Butchers shop…
Milestone Marketing warning for young marketers
So you’ve been asked to develop of a new marketing strategy, but for some reason all the creative nerve endings in your brain appear to have retracted like a snail…
