Friday, 25 April 2014

Anzac Day 2014 new community involvement strategy

'Let silent contemplation be your offering’. These are the words around the external flame in Kings Park, the site of the first dawn service ever held in Australia. Kings Park continues to boast the largest service across the country. A few years ago I was lucky enough to play a very small part in a national study, about how to commemorate the upcoming centenary given the burgeoning community interest. This year additional services were held in Kings Park at 5pm on the three nights leading up to Anzac Day. Following is a sample of images taken from the first event for you to ponder in silence, plus some feedback on the impact of this marketing initiative.

Anzac Day 2014 © The Ponder Room

Wednesday, 23 April 2014

How can a wrestler and a bucket help market cupcakes? (Perth Food Truck Rumble 2014: Eating Competition)

During Perth’s inaugural Food Truck Rumble, Kustom Cupcakes applied an old world marketing strategy to draw attention to their delicate morsels. This involved thirty six cupcakes, six willing victims, I mean participants, and one large masked wrestler ... a food eating competition, but would it work?

Food Truck Rumble Cup Cake Eating Competition © The Ponder Room

Monday, 21 April 2014

How many chickens does it take to make a Food Truck Rumble? (10 marketing strategies that draw customers to your truck)

When I heard Perth was holding its first Food Truck Rumble as part of the Eat Drink Perth festival, I pondered why ‘Rumble’? Having been to the event I now know why. I also know how many chickens it takes to make a food truck rumble, and ten strategies that attract customers to your truck.

Delish Ice Food Truck Rumble © The Ponder Room

Friday, 18 April 2014

Sensory overload bucks the trend at Full Moon Thai Restaurant

The minute you step foot into the Full Moon Thai Restaurant all your senses kick in and they don't stop until it’s time to leave. Normally such a heightened level of clutter would leave consumers feeling overwhelmed and confused, yet the opposite seems to be true at the Full Moon. Could this exception to the rule be onto something? Could it be the best Thai restaurant in Perth?

Full Moon Thai Restaurant © The Ponder Room

Wednesday, 16 April 2014

Who will save your life? (Tracks movie review)

I finally got to see the movie Tracks, an utterly mesmerising film based on Robyn Davidson’s real life 2,700km trek across West Australian deserts. Having recently jettisoned most of my life’s possessions, I was a tad worried that the movie might compel me out onto the sandy plains. Thankfully my inability to function in temperatures above 35 degrees Celsius hindered such frivolity. Instead the movie left me engrossed in Davidson's life and pondering notions of humanity and the unpredictability of friendship.

Thanks to Tracks

Monday, 14 April 2014

Street Art helps Perth stand taller and encourages community engagement (Public Perth 2014)

It’s not often you get to be on the ground when a city ramps up another notch. I was incredibly lucky to be in Perth when 45 urban, visual, and digital artists transformed 30 walls. In the coming posts I’ll be showing how some of these works evolved. In the meantime here’s a taster of what happened during the week that Perth grew taller, and an example of how Street Art helps foster community engagement.

Street Art Public Perth Phlegm © The Ponder Room

Friday, 11 April 2014

Women invade The Hardware Store

Women are no longer uncommon sights in hardware stores, that’s true, but would you expect to see a hardware store overrun by women? Last week I entered The Hardware Store on Brighton Road in Scarborough, and found it full of people but only three men.

The Hardware Store © The Ponder Room